Jeffrey Yarosz is the founder of Flura and the driving force behind its vision for the future of hemp. His farming roots run deep, shaped by seven generations of family tobacco growers who worked the soil and passed down a respect for land, crop, and craft.
He started his career in financial services, but the pull of agriculture never let go. When the modern industrial hemp opportunity opened, Jeffrey saw what most analysts missed: a single crop capable of restoring soil while supplying eight different industries — and a generational gap in the genetics and supply chains required to scale it.
Flura is what he built to close that gap. The company combines elite seed genetics, agronomy research, and downstream supply agreements into one integrated platform — the kind of thing a tobacco-rooted family operation would build if it were doing it from scratch in 2026.
Meet the team