Leadership

The team building Flura.

Flura is led by a small, senior team and a network of researchers, agronomists, and operating advisors. Below: who's accountable today, who runs the research, and where we're hiring next.

Jeffrey Yarosz, CEO
Chief Executive Officer · Co-Founder

Jeffrey Yarosz

Jeffrey Yarosz is the Chief Executive Officer and co-founder of Flura Inc., a vertically integrated hemp seed and commodities platform at the forefront of regenerative agriculture and industrial biomanufacturing.

He leads the company's strategic finance, capital structuring, and growth strategy, guiding Flura's expansion across food, feed, packaging, and sustainable construction markets. A graduate of Indiana University, Jeffrey brings over 20 years of experience in the financial industry, with a deep background in advanced wealth planning, structured finance, and private equity.

He previously served as a Principal at World Equity Group and Compass Asset Management, and co-founded Primal Equity Partners, a Chicago-based financial firm operating at the Chicago Mercantile Exchange and Chicago Board of Trade, where he also traded commodities. His commodities background, paired with a strong track record of managing capital across private funds, gives him meaningful insight into turning early-stage agriculture and manufacturing ventures into investable, scalable platforms.

At Flura, Jeffrey is leading the development of strategic partnerships and acquisitions with a focus on integrating hemp into established supply chains and unlocking new revenue streams in animal feed, human nutrition, fiberboard, and climate-resilient materials.

Indiana University · Commodities trader, CME and CBOT · Based in Pittsburgh, PA

Research partners

The partners behind Flura's research and IP.

Flura's research is run in collaboration with academic and public-sector partners who set the methodology for the field studies whose results feed the company's genetics and agronomy programs.

Principal Investigator

Dr. D.K. Lee

Cavanah Professor of Crop Sciences · University of Illinois Urbana-Champaign

Lead investigator for the University of Illinois and MWRD hemp-biosolids field trial, a multi-year study testing Class A biosolids against a standard urea control in industrial hemp grain and fiber production. More than 25 years conducting field studies for universities, the U.S. Department of Energy, and commercial growers.

Funding Partner

Metropolitan Water Reclamation District of Greater Chicago

MWRD · Chicago, IL

Funder and co-designer of the hemp-biosolids trial. MWRD provides funding and the Class A biosolids whose use as a sustainable fertilizer is the focal question of the study.

Intellectual property

Proprietary seed and IP portfolio

Around eight patent registrations across hemp verticals

Roughly eight patent registrations spanning construction materials, fiber applications, and feed and coatings, backed by six years of university-supported, AI-assisted genetic development.

Advisory board

Operating advisors helping Flura scale.

Flura's advisory bench spans agronomy, industrial biomanufacturing, downstream supply, and capital markets. Full advisor profiles will be published as the Class C round closes.

Agronomy

Profile to be announced

Field operations and scale-up planning across Midwestern climate zones.

Downstream supply

Profile to be announced

Industrial biomanufacturing partnerships and offtake agreements across the eight verticals.

Capital markets

Profile to be announced

Class D structure and processing-facility project finance.

Building the team.

Flura is hiring across agronomy, lab operations, and supply chain ahead of the 2026 trial replicate and the Class D facility. If you've built infrastructure for regenerative ag or industrial biomanufacturing, get in touch.

Email the team